Magical scavenger hunt

I expanded the potion play of my first potion kit to include hunting for your magical ingredients. I wanted to turn any walk into an adventure and get kids noticing little details about the world around them.

Adult cling sticker play: Sticker & Chill

Conceptualized this relaxation method for adults that was easy, beautiful, and changeable. Prompted by the idea of adult coloring books and a holiday dinner I attended where both kids & adults were playing with the Wall Sticker Playhouse I had brought.

I was responsible for the design & Illustration of Succulents & Crystals and Flower Fest. I managed freelancers for the other titles.

Potion/compound play without compounds

I was asked to invent a product that could compete against slime crafts without using materials that needed additional testing. I wrote fun "magical" potions for the kids to follow along to using the provided glitter & adding their own water. Shake & swirl to release the magic!

Layered Animal Necklaces

I was inspired by digital avatar dress up games to create jewelry that could be layered to create any kind of character. I used layers of clear plastic with different designs elements on each for customers to be able to design & dress a unique character over and over again.

Scavenger hunting with stickers

I was asked to make something that could compete with "Wreck this Journal" and that would fit in the nature line being developed. There was no budget for both stickers & tape so I developed the book around the idea that you used the stickers to attach your finds to the book. You also had the option to use the stickers as bingo markers for larger items you found.

Puffy Charms

The original idea for Puffy Charms was created by Ann Williams founder Sheila Wright. I took her concept and blew it out into many ways to use puffy charms: shaker charms, pencil topers, pins, shoe charms, glowing charms, necklaces, earrings, hair charms, and especially folding charms.

Folding Charms

Folding charms was developed out of a desire to line up puffy charms more easily for younger children. This was expanded into hair charms, earrings, and some of the other Ann William craft kits.

Wishing Bear

Ann Williams Group requested a story and reason to accompany stuffing a pre-stitched bear. I designed the bear & then designed a story about using the charms attached to the bear to make wishes for different people. The idea was to create a nighttime empathy ritual.